ghg Launches Health Spoken Here Series
Among the many goals of the Affordable Care Act (ACA) is to rein in the ever-rising cost of healthcare in the U.S., making all providers of care more accountable for the cost, quality, and value of what they deliver. How will the ACA accomplish this and drive value in the healthcare system?
On May 27th, ghg and market access consultancy WG Consulting partnered to host a panel discussion focusing on the ACA’s core value proposition. To lead this evolving debate, key influencers from across the healthcare spectrum came together and debated how the ACA will – or will not – change the way the health care system determines value.
Click here to read more about navigating the value-based paradigm.
When 1+1=3 is Good Math for Brands
With an ever evolving healthcare landscape, brands are moving quickly to remain ahead of the competition. ghg has done the math, and a franchise approach to pharmaceutical marketing within a therapeutic category is optimal for establishing and growing category leadership in the market.
President and CEO Lynn O'Connor Vos provides essential insights in her guest commentary piece in PM360's September issue. Download the article to learn:
- How to drive category leadership
- The importance of delivering a real value story
- Why the whole is greater than the sum of its parts
Click here to view the entire article and learn how to effectively build brand success.