What Healthcare Gets Wrong About Millennials

News 12.17.2016


Millennials are poised to become a major force in the $3 trillion a year healthcare market, and anyone working in the industry had better pay attention.

Earlier this year, my team at ghg | greyhealth group partnered with our sister company Kantar Health to survey more than 2,000 millennials to discover how they really manage their own healthcare.  Our study led us to possible solutions that apply not only to physicians, but to all players in the market.

Here, then, are five rules for the healthcare industry in dealing with millennials:  http://fortune.com/2016/12/16/healthcare-millennials/

Lynn Vos
Lynn Vos
New York, NY